Group Project 2

Our advert:

http://www.youtube.com/watch?v=Hcb5mg8CaQc&feature=youtu.be

Conflict Records is a recording company set out to break boundaries; a company with a whole new take on the music industry. The inspiration for our advertisement came from the name Conflict Records; we used the word conflict as the starting point for how our advertisement would develop. The word Conflict has multiple meanings when used in different contexts. At first we thought of conflict as controversy, a serious struggle. After a few attempts with working with this meaning of the word conflict, we decided to change it up and take on a lighter tone. Our slogan “Where boundaries are broken” once again proved to take on a more serious tone and we wanted our company to be a friendly approachable place. We decided to play on the meaning of boundaries being broken and thought that if we depicted trivial boundaries being broken, the mood of our advert would be lightened significantly. By using day to day scenes from our lives, our target audience can easily relate to us and will feel more in touch with our company’s intentions. By mixing seriousness with humour, we created conflict within our advertisement as well as an ad that is easily relatable, understandable and gets the intention clearly across.

Stop Motion Trial

This is my 5 second stop motion trial

http://www.youtube.com/watch?v=q3uNf2xMxT4&feature=youtube_gdata

Individual Brainstorm

Individual brainstorm. I thought about what design and "A new way of seeing" mean to me.

Precedents

http://www.youtube.com/watch?v=MAY1UoQYMHk
This isn't stop motion, it's drawing sped up. I love the way that it takes something as structural as a music stave and then transforms it into completely different scenes using a few simple shapes and colours.

http://www.youtube.com/watch?v=h9qhdknYGQE
I love the use of photo montage. She really looks like she's interacting with the sketched objects.

Group Brainstorm

Group Members:

Xiaofeng Huang

Jingyun Hu

Ashleigh-Jean King

We are all doing media design and we decided to focus on the relationship between the digital world and the real world.

Curatorial

Lucent Cadence

‘Lucent Cadence’ is a design exploration into fluid form. It is made up of a sheet of polypropylene and wire mesh held in place with black thread. ‘Cadence’ is described as the rhythmic flow of a sequence of sounds or words. (http://dictionary.reference.com/ ) In the same way that languages have various cadences this form takes on different personalities under different lights. Light can be used to accent the sharp metal, provide a soft glow behind the matte polypropylene or to create a whole new form in the shadows.

The underlying form of ‘Lucent Cadence’ is based on the ‘whiplash’ curve, a popular design motif used in the Art Nouveau style. William Hardy observed that “The essence of Art Nouveau is a line, a sinuous extended curve found in every design of this style,”(1997, p. 8) An example of such curves can be seen in the staircase railing in the ‘Petit Palais’ one of the precedent images for this form. The curves present in ‘Lucent Cadence’ as less exuberant than this to show the calm fluidity of the form rather than writhing excitement.

Lines of string converge slightly but are cut short before they can meet, in the same way that the pyramid form in Civic Square, the second precedent image for this form, is disjointed leaving two vertices leaning towards each other but not touching. The straight lines act as restraints. They hold the material to its curve and act to contain the entire form. 

Reference List

Hardy, W. (1997). A Guide to Art Nouveau Style. London, England: Grange Books.

[Photograph of Petit Palais]. (2009). Retrieved May 8^th, 2012, from http://www.evadesigns.com/architecture/stairway-to-heaven.html

[Photograph of Civic Square]. (2006). Retrieved May 8^th, 2012, from http://dlfiris.wordpress.com/category/jisook-moon/

Precedent Images:

DSDN 111 Pictures

1

2

3

4

5

6

Group Project 1

Group Members:
Ashleigh-Jean King
Ruby Chunn
Yan Zhou

Wipe

http://www.youtube.com/watch?v=mNRKmlIy3vk

After a discussion at the interim hand in presentation I added the small 'i's as spray which make it easier to understand without the sound.

sound effects retrieved from [http://www.freesfx.co.uk]

Flash

I found the tutorials at [http://tv.adobe.com/show/learn-flash-professional-cs5] very helpful as I had never used flash before.

Storyboards

This is my favourite of the three storyboards. It's clean and simple and sound effects would definitely compliment it rather than be a distraction.

Surprise Draft

As I developed the word surprise i started to loose the meaning of the word.

Brainstorm

I considered choosing 'surprise' as one of my three concepts but as I drafted developments for it I changed my mind. 'Surprise' got further and further from the meaning of the word. I choose 'Strangle' as one of my three concepts to develop.

I really like the idea for 'transporter' but I don't think developing it would make it much more interesting. I'm going to storyboard 'grow and 'wipe' because I think they would be very easy to integrate with sound.

Word Ideas