Conflict Records is a recording company set out to break boundaries; a company with a whole new take on the music industry. The inspiration for our advertisement came from the name Conflict Records; we used the word conflict as the starting point for how our advertisement would develop. The word Conflict has multiple meanings when used in different contexts. At first we thought of conflict as controversy, a serious struggle. After a few attempts with working with this meaning of the word conflict, we decided to change it up and take on a lighter tone. Our slogan “Where boundaries are broken” once again proved to take on a more serious tone and we wanted our company to be a friendly approachable place. We decided to play on the meaning of boundaries being broken and thought that if we depicted trivial boundaries being broken, the mood of our advert would be lightened significantly. By using day to day scenes from our lives, our target audience can easily relate to us and will feel more in touch with our company’s intentions. By mixing seriousness with humour, we created conflict within our advertisement as well as an ad that is easily relatable, understandable and gets the intention clearly across.
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